we work with your customer front-of-mind
Communicate the right message through the right channels.
thebrightside
rural marketing & communication specialist
thebrightside specialise in design, brand, marketing and communication for rural and regional Australia.
We offer the economy and convenience of one contact point who can write, design and communicate to connect with your audience.
design
Print and digital design which conveys the essence of your brand, connects with your customers, and expresses the value you deliver.
marketing
We can provide insight and help direct your marketing strategy.
Or we can simply deliver marketing campaigns that build your brand and deliver the right message to your market.
brand
Your brand is who you are, what you do, and why you do it.
We can help create a consistent brand identity across all customer contact points - from how your brand 'looks' to how it 'talks'.
communication
A brand is more than your visual identity. We'll tell your story and communicate the value your brand offers to customers - in a style they'll understand.
We write & design with your customer in mind
About
designer . wordsmith . marketer . strategist
Hello, and welcome to thebrightside.
I established thebrightside after a career in marketing and product management in the agribusiness, tourism, and member service sectors. Whilst working for an agribusiness corporate I realised a niche for someone with an understanding of agriculture who could both write and design.
Like most people who grow up in the country I have a special affinity for the land. My parents are farmers. My grandparents were farmers. I've bought commodities from farmers and I've worked with rural businesses to sell products to farmers. Not everyone understands farming or the businesses that work with farmers. That's why I've made this a specialty at thebrightside.
Whilst agribusiness is a specialty, we work with businesses from all sectors. thebrightside specialise in understanding your customer's needs and the value you offer. We're about promoting benefits over features and writing effective content that will connect with your audience.
If you want to build your brand, promote a product, have a project you need a hand with, or if you are looking for a writer and designer, then I would love to chat with you. 
Katina Trout
Contact thebrightside to discuss how we can help you.
Why choose thebrightside?
ease and convenience
Deal with one agency for design and communication.
We take time to understand your business, so you don't need to waste time directing ours.
add value to your business
A graphic designer, writer and marketing manager all in one - we help you identify and communicate the value you offer to customers.
value for money
As a boutique agency with a select clientele our overheads are low - so our customers benefit.
What we do
brand analysis & development
logo design
brand collateral
brand communication
print & digital design
conference & trade show stands
promotional gear
advertising
market research
marketing plans
campaign design
customer surveys
media planning / ad placement
sponsorship coordination
website management
copywriting
press articles
newsletters & electronic direct mail
content marketing
social media
business writing
meeting facilitation
brainstorm & strategy workshops
product development
project work
Contact thebrightside to discuss how we can help you.
Portfolio
Great design comes with understanding customer needs
Have a project you'd like to discuss?
Contact thebrightside about working together.
Sales and marketing experience in agricultural supply chains enables thebrightside to provide a unique marketing and project management offer to mid-tier agricultural companies. Cheminova has enjoyed this 'add on' that other marketing firms struggle to provide. The value is demonstrated in effective outcomes, through a process where insight is added to the core objective.Cameron Clarke, Cheminova Australia
Katina's creativity and understanding of the market means she is able to conceptualise what I want without overcomplicating the process. Great value, easy to work with, and delivers exactly what I want.Viv McCollum, Young Dairy Network
Clients
Some of the companies we've worked with
Get in touch
Let's talk
Bangalow, NSW Australia
+61 439 587 688
katina[at]thebrightside.net.au