rural marketing & communication specialist

thebrightside specialise in design, brand, marketing and communication for rural and regional Australia.
We offer the economy and convenience of one contact point who can write, design and communicate to connect with your audience.



Print and digital design which conveys the essence of your brand, connects with your customers, and expresses the value you deliver.



We can provide insight and help direct your marketing strategy.
Or we can simply deliver marketing campaigns that build your brand and deliver the right message to your market.



Your brand is who you are, what you do, and why you do it.
We can help create a consistent brand identity across all customer contact points - from how your brand 'looks' to how it 'talks'.



A brand is more than your visual identity. We'll tell your story and communicate the value your brand offers to customers - in a style they'll understand.

We write & design with your customer in mind


designer . wordsmith . marketer . strategist

Alt Text Hello, and welcome to thebrightside.

I established thebrightside after a career in marketing and product management in the agribusiness, tourism, and member service sectors. Whilst working for an agribusiness corporate I realised a niche for someone with an understanding of agriculture who could both write and design.

Like most people who grow up in the country I have a special affinity for the land. My parents are farmers. My grandparents were farmers. I've bought commodities from farmers and I've worked with rural businesses to sell products to farmers. Not everyone understands farming or the businesses that work with farmers. That's why I've made this a specialty at thebrightside.

Whilst agribusiness is a specialty, we work with businesses from all sectors. thebrightside specialise in understanding your customer's needs and the value you offer. We're about promoting benefits over features and writing effective content that will connect with your audience.

If you want to build your brand, promote a product, have a project you need a hand with, or if you are looking for a writer and designer, then I would love to chat with you. Alt Text

Katina Trout

Contact thebrightside to discuss how we can help you.


Why choose thebrightside?

we work with your customer front-of-mind

Communicate the right message through the right channels.

ease and convenience

Deal with one agency for design and communication.
We take time to understand your business, so you don't need to waste time directing ours.

add value to your business

add value to your business

A graphic designer, writer and marketing manager all in one - we help you identify and communicate the value you offer to customers.

value for money

As a boutique agency with a select clientele our overheads are low - so our customers benefit.

What we do

brand analysis & development
logo design
brand collateral
brand communication

print & digital design
conference & trade show stands
promotional gear

market research
marketing plans
campaign design
customer surveys
media planning / ad placement
sponsorship coordination
website management

press articles
newsletters & electronic direct mail
content marketing
social media
business writing

meeting facilitation
brainstorm & strategy workshops
product development
project work

Contact thebrightside to discuss how we can help you.



Some of the companies we've worked with


Get in touch

Let's talk

  • Bangalow, NSW Australia

  • +61 439 587 688

  • katina[at]